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Fashionate

Privacy policy

Last updated 4 November 2026

Fashionate UG runs this website. This page explains what we keep for you, why, who helps us look after it, and how to have it deleted. You can browse without an account.

What we keep for you

  • Your account: your email address and a scrambled version of your password. We can't read your password.
  • Your profile: your full names, shipping address, phone number, WhatsApp number and gender, if you fill them in.
  • Your picks: the products you save or like.
  • How you use the site: pages and products you view, what you search for and tap, and your browser, device and approximate location.
  • Technical logs: your IP address, country, network and browser type when you load the catalogue.
  • Feedback: your message, and your name and email address if you add them.
  • Notifications: in our app, the messages we show you, and an address for your phone if you turn on push notifications.
  • Saved blog posts: the posts you save, so you can find them in your favorites.
  • Blog subscriptions: your email address or WhatsApp number, if you choose to get new posts that way.
  • Shared links: when someone opens a product link you shared, we record that it happened and a coded visitor ID made from their IP address and browser type. It changes every day and can't be turned back into an IP address.

If you continue with Google

Google shares your email address and an ID for your Google account with us, and we keep those two things to log you in. We never see your Google password, and we don't have access to your Gmail, contacts or files. We don't use your Google information for advertising, and we don't sell it.

Why we use it

  • To log you in and keep your favorites.
  • To know where to deliver and how to reach you.
  • To make your style recap from the products you save and like.
  • To see what works on the site and improve it.
  • To keep the site running and stop people copying our catalogue.
  • To send you password reset emails when you ask for them, and to read and answer your feedback.
  • To award premier points and show the leaderboard.
  • To send you new blog posts, if you subscribed. We use your subscription details for nothing else.

Premier points and the leaderboard

When you're logged in, the product links you share contain your account ID, so we can give you points when people open them or join. Anyone you send a link to can see that ID, but it doesn't show your name or contact details. If you earn points, your first name and last initial, or "Fashionate member" if you haven't added a name, and your points can appear on the public leaderboard. To be left off, message us on WhatsApp.

Blog subscriptions

You choose whether to see new posts in your favorites, or get them by email or on WhatsApp. To stop, turn it off in your favorites or tell us on the feedback page, and we'll remove your details from the list.

Who helps us look after it

We don't sell your information. These companies handle some of it to run the site:

  • Cloudflare runs our servers, stores your account, profile, picks and feedback, and sends our emails.
  • Vercel hosts the website.
  • PostHog provides our analytics. When you log in, it can link your activity to your email address.
  • Google handles sign-in, if you choose it.

If you message us on WhatsApp, that conversation is also covered by WhatsApp's own terms.

Cookies and storage

We keep a login token on your device so you stay logged in. Our analytics also stores an ID on your device, so it can tell repeat visits apart. We don't run advertising on the site.

How long we keep it

We keep your account, profile, picks and points until you ask us to delete them, and feedback for as long as it's useful to us. Technical logs are removed automatically after a few months.

Your choices

You can change your profile any time from Your profile in the menu. To see the information we hold about you, or to have your account and all of it deleted, message us on WhatsApp from the number on your account, or tell us the email address you signed up with.

Contact us

Chat with us on WhatsApp at +256 708 699 881.

Changes to this page

If we change how we use your information, we'll update this page and the date at the top.